We are surrounded with huge numbers of brands. Every brand has its own way to communicate and win customer. But i feel the most important of all and the only thing thats common in the strategy is "Time Lines ".
-How fast can i communicate my Brand Value and proposition to customer?
-How fast i can win confidence of customer?
-Am i first to win
Example :
All major brands launched LED TVs now but the clear winner is Samsung.They were first to communicate , First to propose value and First to win. Even today with all the brands crashing prices , Samsung enjoys specific advantage of charging premium and customer still prefers to buy it. All Brands became followers.
What was unique about Samsung ? " They delivered with lightning Speed what others took years.
Conclusion : One of the most important Factor for any Success is TIME
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