Micro marketing

Marketing in present world is not only very competitive but decisions in present time are taken after considering even the very small or nascent factors . This gave rise to new fundamental called Micro Marketing.
Macromodela descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables.
This can be explained well with an example. Say for example i am a company which has 3 major brands and each brand has approximately six products.This gives me the range of 18 different Products.Now if each Product has 3 SKUs i have total reach of 18*3 = 54 .

Now i operate in a region having 5 states and each states have 20 vendors and each vendor or the customer point has its own unique feature.Now i will make plan for each 100 (20*5) touch points . I will fix targets for sales and also analyze the actives for each touch point.

This helps me to monitor and differentiate problems that each sku is facing in each customer touch point.Now i can not only take any action specific to some touch point but also i can analyze the feasibility of each outlet.

So now companies are going towards Micro Marketing where Dependent variable has less independent variables . This leads to greater control in the system.Any control engineer (i am one ) will explain you better.