Is Economics Guiding the Marketing

Is economics driving present trends of marketing.. Is it that Marketing is the brain child of economics around it .. Has the world of economics changed marketing ..

I think yes..

Let us in this first post discuss the Marketing trends ...

If we analyze Internet marketing , Viral marketing are taking place of traditional marketing.. Media has also changed .. the way of presenting ideas has changed..

Technology and Marketing have become more compatible .. and all this has happened because the customer touch points have changed drastically.. Web has become one of the formost runner..

Taking the case forward the high penetration levels of Internet are the reason for the same ..

What i feel is the reason for all this is the change of Target Customer Life style.. people prefer using sophisticated means now.. Podcasts ... Website, Mobile marketing .. all these have come into the picture because Customers are using them and what is the reason that it was not so prevalent before.. Reason is that People disposable income has increased ..economics has changed and thus the trends..

So is it the E comics define the way people will consider or percive the marketing

To survive in business, you must reach, effectively, the audience that you want to influence.
And influence to an extent that they are not only aware about u but give u business ..
This effectiveness can be best reached when correct customer Touch points can be reached..

So what decides the trend in customer touch points..
The economics gives the siple reasoning that ''Now country will have money, (GDP).. People will have income (per capita Income) .. So the excess points will change ..

Discussion will continue..